Base One Search offers full search marketing services and remains unique in our integrated marketing approach, combining search marketing and online PR with further online and even offline marketing activities.
We believe marketing begins by identifying the user. To achieve optimum results from your marketing efforts, you need to understand user behaviour, their process in the sales cycle and whether they are within a B2B or B2C environment.
At Base One we believe integrated search is about leveraging each element of the online and offline marketing mix to ensure that it has the maximum impact on your performance in the search engines.
We believe our meticulous development of a search strategy is the key to our continuous success. We don’t just carry out search engine optimisation (SEO) with the objective of being number one on Google or even generating the most visits to your website; we do SEO based on increasing conversion and, ultimately, sales to your business.
This is why we carefully spend time understanding our clients’ audience. We continuously research and plan so that we achieve synergy between your SEO & PPC campaign. When it comes to PPC advertising, we are transparent. We want to get you the highest amount of valuable clicks to your website for your budget, not charge you on a percentage per click basis while spending as much money as possible.
The Base One Search team is truly dedicated to generating relevant and valuable traffic to your website and we strive to integrate our SEO and PPC efforts into one integrated campaign.
- SEO (Search Engine Optimisation)
- PPC (pay per click advertising)
- Web analytics
- Online PR
- Blogging