Pay Per Click Advertising

PPC advertising is in essence an online auction where listings are positioned according to how much you are prepared to pay. You only pay when a potential customer actively expresses an interest and clicks through to your site - Cost Per Click (CPC)

Every campaign needs careful pay per click management, paying close attention and awareness to your changing markets is essential. The benefits of PPC can range from the generation of brand and product awareness to immediate results of obtaining highly targeted traffic. Significantly, Pay Per Click advertising produces measurable return on investment, giving it a distinct advantage over traditional marketing channels.

A Pay Per Click campaign can be implemented and managed within a day and the business’s ads can be seen online immediately. This can be utilised to exploit seasonal trends within your industry and to support additional promotional campaigns.

So what is the Difference between us and other PPC agencies?

– Strong Focus to planning and integration of new campaigns
– Results focused optimisation
– People driven campaigns
– Value added approach
– Performance orientated

Here at Base One Search we continuously strive to integrate both SEO and PPC as we strongly believe in leveraging the strengths of each element. Base One have a strong holistic search driven approach to bring PPC and SEO closer together, assisting us to successfully support a client in cross communicating their message and improving their overall performance.

Base One pride themselves in:

Research
• Proven track record in understanding and meeting campaign expectations
• Meticulous research enables us to have a strong market insight

Strategy building
• Ability to understand all requirements and fundamentally drive for ROI
• Planning, Optimisation and Account Structure focus to add value
• Implementation and Reporting strengths

Reporting and relationship
• Monthly Performance Summaries
• Transparency of all costs and results data
• Running commentary on account performance and strategy
• Always available

Base One Search’s approach to PPC is that every client’s unique industry and budget deserves its own attention. Unlike large PPC agencies, we deal directly with our clients, working in tandem to promote their products and services.

Pay Per Click management and reporting at Base One Search is presented in a simple yet sufficiently detailed fashion. Not only do we give you statistics on your PPC campaigns, we explain what they mean and lend our professional insight with helpful comments.

Intrested in knowing more about our PPC advertising capabilities, why not contact us.