Recently by Mathias Ahlgren
AdWords Ad Scheduling + Google Analytics Custom Reporting = Better Target Your B2B Audience!
The Google AdWords ad scheduling setting lets you specify certain hours or days of the week when you want your PPC ads to appear. Ad scheduling can give your PPC campaign a better 'bang for your buck' by improving your ROI by making sure that your ads only run when it makes the most sense for your business.
If you are from a B2B context you might schedule your ads to run only during business hours - let's assume only weekdays say from 8:00 am to 6:00 pm. targeting business hours when you think your audience is looking for your products/services. Setting up the ad scheduling is easy as ABC - or B2B! Simply log in to your AdWords account, go to the settings tab, then advanced settings and there you find the ad scheduling settings.
But how can you be certain your scheduled ads actually target your audience effectively, that you are spending your cost per click on your desired audience? This is where your Google Analytics account come into play. Google Analytics Custom Reporting can help you take out the guesswork in ad scheduling when your audience is looking for your products/services. Let your website visitors, who are your audience determine when to target your PPC audience.
By setting up a custom report you can find out how visitors are behaving on your website at what hours of the day, at what days, pages per visit and bounce rate. With this information you can adjust the PPC ad scheduling and budget accordingly.
To set up custom reporting simply login to your Analytics account, click on custom reporting in the left menu and in the top right corner click on "create a new custom report". Nothing needs to be installed or verified.
In the left menu called 'Metrics' click on 'Site Usage' and drag-and-drop 'Entrances' (along with good traffic quality indicators 'Time on Site', 'Pages per Visit', and 'Bounce Rate') one by one across to the 'Metric' boxes. Then do the same thing with 'Dimensions', click on 'Visitors' and drag-and-drop 'Day' over to the 'Dimension' box and 'Hour of the Day' over to the 'Sub-Dimension' box.
Then rename your custom report to whatever you want to call it by editing the title. Click the 'Preview' button to see your custom report and if you are happy with the report then finally click on 'Create Report'. Now you have created your custom report!
With these metrics in your custom report you can in more detail find out how visitors behave on your website, during what hours of the day and at what days. Based on the information you get from the report you might want to refine the PPC ad scheduling.
In the example above the majority of entrances to the website happened in late afternoon between 2:00 pm and 5:00 pm and on Mondays and Fridays. From this example scheduling the PPC ads to run only on 8:00 am to 6:00 pm on only weekdays would be advisable.
Set aside a couple of hours to learn Google Analytics custom reporting. Apart from creating a custom report in Google Analytics to refine PPC spend and strategy you can create a custom report to help you optimise your online leads and conversions. More about that in another blog post.
If you are from a B2B context you might schedule your ads to run only during business hours - let's assume only weekdays say from 8:00 am to 6:00 pm. targeting business hours when you think your audience is looking for your products/services. Setting up the ad scheduling is easy as ABC - or B2B! Simply log in to your AdWords account, go to the settings tab, then advanced settings and there you find the ad scheduling settings.
But how can you be certain your scheduled ads actually target your audience effectively, that you are spending your cost per click on your desired audience? This is where your Google Analytics account come into play. Google Analytics Custom Reporting can help you take out the guesswork in ad scheduling when your audience is looking for your products/services. Let your website visitors, who are your audience determine when to target your PPC audience.
By setting up a custom report you can find out how visitors are behaving on your website at what hours of the day, at what days, pages per visit and bounce rate. With this information you can adjust the PPC ad scheduling and budget accordingly.
To set up custom reporting simply login to your Analytics account, click on custom reporting in the left menu and in the top right corner click on "create a new custom report". Nothing needs to be installed or verified.
In the left menu called 'Metrics' click on 'Site Usage' and drag-and-drop 'Entrances' (along with good traffic quality indicators 'Time on Site', 'Pages per Visit', and 'Bounce Rate') one by one across to the 'Metric' boxes. Then do the same thing with 'Dimensions', click on 'Visitors' and drag-and-drop 'Day' over to the 'Dimension' box and 'Hour of the Day' over to the 'Sub-Dimension' box.
Then rename your custom report to whatever you want to call it by editing the title. Click the 'Preview' button to see your custom report and if you are happy with the report then finally click on 'Create Report'. Now you have created your custom report!
With these metrics in your custom report you can in more detail find out how visitors behave on your website, during what hours of the day and at what days. Based on the information you get from the report you might want to refine the PPC ad scheduling.
In the example above the majority of entrances to the website happened in late afternoon between 2:00 pm and 5:00 pm and on Mondays and Fridays. From this example scheduling the PPC ads to run only on 8:00 am to 6:00 pm on only weekdays would be advisable.
Set aside a couple of hours to learn Google Analytics custom reporting. Apart from creating a custom report in Google Analytics to refine PPC spend and strategy you can create a custom report to help you optimise your online leads and conversions. More about that in another blog post.
About the Latest Google Update (aka "Vince update") - as well as a Brief History of some of the Google Updates
Mid February this year people in the search industry spotted a change in how Google returned search results for certain types of keywords, a change giving "big brands" a push in Google search results. Following discussions on blogs and forums Matt Cutts (head of Google's Webspam team), on March 4th finally confirmed a change had been made. The update was dubbed the "Vince update" (no sorry, not a Vince Neil update)More on the "Vince update" later on and now a brief history of important updates of Google's search algorithm.
The "Florida Update"
On November 16th 2003 Google made a major update on their search algorithm. Named the "Florida update", it had a major effect for a very large number of websites at the time and came to change the course of search engine optimisation.
Aaron Wall from SEObook says: "The Google Florida update was the first update that made SEO complicated enough to where most people could not figure out how to do it. Before that update all you needed to do was buy and/or trade links with your target keyword in the link anchor text, and after enough repetition you stood a good chance of ranking."
Pre-Florida update prominent search engine ranking could be quite easily achieved by doing basic reciprocal link-building, on-page keyword stuffing, and using repetitive inbound anchor text in links.
Post-Florida update a huge number of pages, many of which had ranked at or near the top of the results for a very long time, simply disappeared from the search engine results altogether.
The "rel=nofollow tag Update"
In January 2005 Google contributed to changing the structure of the Internet when Google proposed a link rel=nofollow tag. Originally it was introduced to only stop blog spamming but was shortly afterwards also affecting link buying. In the eyes of Google you are considered a spammer, and risk getting penalised, if you were buying links without using rel=nofollow on them.
In a URL the tag looks like this: <a href="http://www.baseonesearch.co.uk" rel="nofollow">Base One Search</a>
Plenty of prominent websites have adopted the use of the nofollow tag, sites such as Wikipedia, Facebook, Flickr, YouTube and most blog platforms support the tag in the comments section.
"By adding rel="nofollow" to a hyperlink, a page indicates that the destination of that hyperlink SHOULD NOT be afforded any additional weight or ranking by user agents which perform link analysis upon web pages (e.g. search engines)." (http://microformats.org/wiki/rel-nofollow)
The "Universal Search Update"
In May 2007 Google launched their Universal search update. Universal search means that search engine results are blended with selected content from Google's "vertical search databases". The vertical search content is blended directly into the organic search results. Before the "Universal search" update Google gave a list of 10 text-based search engine results.
The "vertical search databases" Google blend into the organic search engine results are: News, Videos, Products, Maps, Images, Books & Blog posts
Today optimising your website for Universal search is important, (e.g. by adding alt-tags and keywords to your images, listing your business of Google Maps, creating videos and optimising title, description, tags etc.), you can increase your chances of achieving prominent search engine rankings.
The "Vince Update"
In October 2008 CEO of Google Eric Schmidt gave a hint of things to come, i.e. the "Vince update". In an interview he talked about "brands", he said:
"The internet is fast becoming a "cesspool" where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted." He continued: "Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool." "Brand affinity is clearly hard wired," he said. "It is so fundamental to human existence that it's not going away. It must have a genetic component." (http://adage.com/mediaworks/article?article_id=131569)
The "Vince update" has caused a bit of outcry in the search community because with the update it's believed (and proven) that Google is now favouring brands/corporations for core category keywords. Aaron Wall from SEObook in his blog post proved changes had been made in the search engine results, evidence big brands getting favoured. An example is in mid-January three major US airlines all of a sudden began getting top rankings for "airline tickets" (see below)
(http://www.rankpulse.com/airline-tickets)
Addressing it as a "minor change", Matt Cutts says the change is about factoring trust more into the algorithm for more generic queries rather than pushing major brands to top search engine results.
So does this latest Google "update" - "minor change" mean that big brands/corporations can take a back seat and receive top search engine rankings in Google by default? I think not, the "Vince update" may well be just a minor change. Google is continually tuning its algorithms to give most relevant results for users.
For navigational-type searches (aka research queries, "going through the front door in the shopping centre") such as cars, airline tickets etc. brand/corporation sites are maybe what searchers are looking for? In the above illustrated example, shouldn't there be a couple of airline companies in the results when you search for airline tickets?
What's in a URL?
I don't know if you have heard about a website called "Good URL Bad URL"? I've been a huge fan of this basic looking but phenomenal website for a long time and I regularly visit it for latest photos of examples with good URLs and not so good URLs. I guess this blog post is a humble dedication to this website.
An URL is the company brand which is meant to connect with an audience, most times the connection is spot on but sometimes things go really wrong. "Good URL Bad URL" is a brainchild of Aaron Goldman, on the website he says his aim is to give businesses some guidance when choosing and promoting their URLs.
"Good URL Bad URL" is packed with interesting points and examples. It says whenever possible, use YourBrandName.com. CapitalizeTheFirstLetterOfEachWord and/or UseDifferentColorsOrBoldToHelpEachWordStandOut. Don't use acronyms, abbreviations, or numbers unless your brand is widely known as such. Don't use YourProduct.com or YourCategory.com as a replacement for YourBrandName.com.
Here are a couple of examples, all are from the Good URL Bad URL website.
Good URL
This is a very clever URL from Corporate Express, the URL show up properly in the rear-view mirror of the car ahead.
Better URL
This one gets the message across. Spot on. Concise and to the point.
Bad URL
Here the URL is lost in the mass of text and at first view it's actually difficult to spot the URL. The use of different colours and mix of upper- and lower case letter would improve and get the message across.
Worse URL
This is actually not a bad URL but the all lower cases makes it's message look really bad.
Check out "Good URL Bad URL" website for many more excellent photos of URL examples.
An URL is the company brand which is meant to connect with an audience, most times the connection is spot on but sometimes things go really wrong. "Good URL Bad URL" is a brainchild of Aaron Goldman, on the website he says his aim is to give businesses some guidance when choosing and promoting their URLs.
"Good URL Bad URL" is packed with interesting points and examples. It says whenever possible, use YourBrandName.com. CapitalizeTheFirstLetterOfEachWord and/or UseDifferentColorsOrBoldToHelpEachWordStandOut. Don't use acronyms, abbreviations, or numbers unless your brand is widely known as such. Don't use YourProduct.com or YourCategory.com as a replacement for YourBrandName.com.
Here are a couple of examples, all are from the Good URL Bad URL website.
Good URL
This is a very clever URL from Corporate Express, the URL show up properly in the rear-view mirror of the car ahead.
Better URL
This one gets the message across. Spot on. Concise and to the point.
Bad URL
Here the URL is lost in the mass of text and at first view it's actually difficult to spot the URL. The use of different colours and mix of upper- and lower case letter would improve and get the message across.
Worse URL
This is actually not a bad URL but the all lower cases makes it's message look really bad.
Check out "Good URL Bad URL" website for many more excellent photos of URL examples.
Link Juice Shopping = Expiring Domains
Buy expiring domain names and get link juice and authority. Expired domains are great for SEO. I will try to explain why.
So what are expiring domain names?
Every day thousands of domain names expire but get bought up and changes ownership before they delete and become readily available again for registration. In the domain name industry the domain name aftermarket of buying expiring domain names is big business. Lots of "domainers" and domain name companies are spending hours upon hours sifting through lists of upcoming expiring domain names.
Nowadays buying expired, or pending delete, domain names has become more of a main-stream thing, even outside domaining circles. It takes an expired domain 30 days before it goes back into the pool of masses and become readily available again to register at any domain name registrar. Within this 30 day time period, between expiring and becoming available again, thousands of domain names exchange hands in what is called the 'domain name aftermarket'.
The life cycle of a domain name
The life cycle of a generic domain name (.com, .net, .org etc) explained by ICANN (Internet Corporation for Assigned Names and Numbers).
(Source: http://www.icann.org/en/registrars/gtld-lifecycle.htm)
Expiring domain names was registered a year or more ago by someone who did not attempt to renew their domain name. Basically, once a domain is expiring it enters into an "Auto Renew Grace Period" (see above). This period usually lasts for 30 days and the owner of the domain is able to renew anytime during that time frame.
Should the owner fail to renew the domain it will enter into the "Redemption period" (see above). In the redemption period the domain name registrar becomes the owner of the domain (the original owner can still come in and renew it), and will try to sell the domain through auctions.
After the pending delete period the domain name is a goner for both the original owner and the registrar. The domain will become readily available at any registrar, as it goes back in to the pool of masses.
Domain name auction houses
Domain auction houses collect expiring domain names from different registrars and hence, have varying catalogues of names to browse. The better known ones and their major affiliate registrars are:
- SnapNames, affiliated with Moniker, MelbourneIT, DirectNIC
- NameJet, affiliated with Network Solutions, eNom
- Afternic, affiliated with Tucows
- Go Daddy, have their own Go Daddy Auctions
They work on different platforms, but what they have in common is that there is an auction and when the auction ends and you are the highest bidder, the domain is yours.
Most popular domain name registrars
The world's top 15 registrars with total domains in millions. (I highly recommend you to check out the link and play around with it, deserves a blog post on its own).
(Source: http://www.registrarstats.com/Public/RegistrarMarketShareMain.aspx)
So why should you care about expiring domain names?
Many expiring domain names hold authority in the eyes of search engines, stemming from the link juice, directory listings, and the age of domain. It is the short cut way to own a site with a reputation. The reputation and authority is carried over to the new owner, it's never voided. Deleted and readily available to register again domain names lose much of their juicy features.
With a freshly registered domain name you have to walk through the dark forest, with expiring domain names you can cruise through the woods on a bike. Buying expiring domain names can give you a domain with existing link juice. It can give you a domain already listed in dmoz and the yahoo directory, it can already have a couple of .edu and/or .gov back links and it can give you a domain with old ripe age.
Always do your research! However, don't expect to find expiring domain names like seo.com. You will come across HEAPS of junk names. Lots of crap is expiring and for that reason lots of expiring domain names deserve to be buried and forgotten. But, there are gems to be found! Make sure you always double check domain name age, PR, back links and so forth.
Best places to buy expiring domains?
SnapNames
http://www.snapnames.com
SnapNames is probably the most prominent domain auction company. SnapNames offers an "In Auction" section that works like any other online auction site (think eBay for the uber geek). They also offer an "Available Soon" section, an auction that can be joined by anyone, but is limited to those who place bids on domains before the start date of an auction. This is good for serious bidders, because it takes out people who may not be serious about the auction process.
SnapNames tries to "snap" expiring domain names from all registrars but, you will be more successful in your buying if you target expiring domain names from registrars exclusively affiliated with SnapNames. Prices start from $59 each and you will only get charged if you win the expiring domain name.
Go Daddy Auctions
https://auctions.godaddy.com
Go Daddy is both a domain name registrar and auction house. They are my personal favourite, mainly because it's the world's biggest domain name registrar, meaning a lot of domain names also expire through them. Unfortunately there are a lot of poor domain names expiring through Go Daddy. There is a $4.99 annual fee to bid on their expiring domain names.
Go Daddy 'Closeout' domains are domains that went through domain name auction already but nobody bid on. Closeouts are sold for a flat fee of just $5 plus an annual registration fee.
Go Daddy Expiring Domains start at $10 plus an annual registration fee but may increase since it is setup as an auction. Expired Names, most of the time, have more valuable names then 'Closeouts' since Go Daddy Auctions makes a domain available first with the expired names auction and if it does not sell then Go Daddy Auctions places it in the 'Closeouts' section.
The best kept secret tools when buying expiring domains!
I am intentionally keeping this section very short, as I don't want to give away everything but I realise I maybe have anyway. You have to learn this yourself....
The first tool I wanted to mention is the "Best Upcoming Auction" tool from DomainTools. My tips here are to use the filters in the right hand menu. Most expiring domains found here are auctioned off on SnapNames. Check it out on: http://www.domaintools.com/advanced-auction/top-picks.html
The second tool is Fresh Drop. I used to spend a lot of hours on this website going through expiring domains and watching/bidding in auctions. This tool is a bit under the radar, even amongst domainers. The Fresh Drop tool is free to use for Go Daddy Auctions, what it does is it scans through upcoming expiring domains (their PRO subscription membership lets you scan SnapNames, Name Jet, Pool etc. as well as Go Daddy)
(expiring domain names filtered on the number of .edu back links)
My tip for Fresh Drop is to have a good look at the column headers, notice that you can filter domain names on their Age, Dmoz, .Edu and .Gov and lots more. I love this! My other tip is to familiarise yourself with the filters on the right hand menu. Check it out on: http://www.freshdrop.net
Enjoy... and I would love to hear your comments about your experience from buying expiring domain names.
So what are expiring domain names?
Every day thousands of domain names expire but get bought up and changes ownership before they delete and become readily available again for registration. In the domain name industry the domain name aftermarket of buying expiring domain names is big business. Lots of "domainers" and domain name companies are spending hours upon hours sifting through lists of upcoming expiring domain names.
Nowadays buying expired, or pending delete, domain names has become more of a main-stream thing, even outside domaining circles. It takes an expired domain 30 days before it goes back into the pool of masses and become readily available again to register at any domain name registrar. Within this 30 day time period, between expiring and becoming available again, thousands of domain names exchange hands in what is called the 'domain name aftermarket'.
The life cycle of a domain name
The life cycle of a generic domain name (.com, .net, .org etc) explained by ICANN (Internet Corporation for Assigned Names and Numbers).
(Source: http://www.icann.org/en/registrars/gtld-lifecycle.htm)
Expiring domain names was registered a year or more ago by someone who did not attempt to renew their domain name. Basically, once a domain is expiring it enters into an "Auto Renew Grace Period" (see above). This period usually lasts for 30 days and the owner of the domain is able to renew anytime during that time frame.
Should the owner fail to renew the domain it will enter into the "Redemption period" (see above). In the redemption period the domain name registrar becomes the owner of the domain (the original owner can still come in and renew it), and will try to sell the domain through auctions.
After the pending delete period the domain name is a goner for both the original owner and the registrar. The domain will become readily available at any registrar, as it goes back in to the pool of masses.
Domain name auction houses
Domain auction houses collect expiring domain names from different registrars and hence, have varying catalogues of names to browse. The better known ones and their major affiliate registrars are:
- SnapNames, affiliated with Moniker, MelbourneIT, DirectNIC
- NameJet, affiliated with Network Solutions, eNom
- Afternic, affiliated with Tucows
- Go Daddy, have their own Go Daddy Auctions
They work on different platforms, but what they have in common is that there is an auction and when the auction ends and you are the highest bidder, the domain is yours.
Most popular domain name registrars
The world's top 15 registrars with total domains in millions. (I highly recommend you to check out the link and play around with it, deserves a blog post on its own).
(Source: http://www.registrarstats.com/Public/RegistrarMarketShareMain.aspx)
So why should you care about expiring domain names?
Many expiring domain names hold authority in the eyes of search engines, stemming from the link juice, directory listings, and the age of domain. It is the short cut way to own a site with a reputation. The reputation and authority is carried over to the new owner, it's never voided. Deleted and readily available to register again domain names lose much of their juicy features.
With a freshly registered domain name you have to walk through the dark forest, with expiring domain names you can cruise through the woods on a bike. Buying expiring domain names can give you a domain with existing link juice. It can give you a domain already listed in dmoz and the yahoo directory, it can already have a couple of .edu and/or .gov back links and it can give you a domain with old ripe age.
Always do your research! However, don't expect to find expiring domain names like seo.com. You will come across HEAPS of junk names. Lots of crap is expiring and for that reason lots of expiring domain names deserve to be buried and forgotten. But, there are gems to be found! Make sure you always double check domain name age, PR, back links and so forth.
Best places to buy expiring domains?
SnapNames
http://www.snapnames.com
SnapNames is probably the most prominent domain auction company. SnapNames offers an "In Auction" section that works like any other online auction site (think eBay for the uber geek). They also offer an "Available Soon" section, an auction that can be joined by anyone, but is limited to those who place bids on domains before the start date of an auction. This is good for serious bidders, because it takes out people who may not be serious about the auction process.
SnapNames tries to "snap" expiring domain names from all registrars but, you will be more successful in your buying if you target expiring domain names from registrars exclusively affiliated with SnapNames. Prices start from $59 each and you will only get charged if you win the expiring domain name.
Go Daddy Auctions
https://auctions.godaddy.com
Go Daddy is both a domain name registrar and auction house. They are my personal favourite, mainly because it's the world's biggest domain name registrar, meaning a lot of domain names also expire through them. Unfortunately there are a lot of poor domain names expiring through Go Daddy. There is a $4.99 annual fee to bid on their expiring domain names.
Go Daddy 'Closeout' domains are domains that went through domain name auction already but nobody bid on. Closeouts are sold for a flat fee of just $5 plus an annual registration fee.
Go Daddy Expiring Domains start at $10 plus an annual registration fee but may increase since it is setup as an auction. Expired Names, most of the time, have more valuable names then 'Closeouts' since Go Daddy Auctions makes a domain available first with the expired names auction and if it does not sell then Go Daddy Auctions places it in the 'Closeouts' section.
The best kept secret tools when buying expiring domains!
I am intentionally keeping this section very short, as I don't want to give away everything but I realise I maybe have anyway. You have to learn this yourself....
The first tool I wanted to mention is the "Best Upcoming Auction" tool from DomainTools. My tips here are to use the filters in the right hand menu. Most expiring domains found here are auctioned off on SnapNames. Check it out on: http://www.domaintools.com/advanced-auction/top-picks.html
The second tool is Fresh Drop. I used to spend a lot of hours on this website going through expiring domains and watching/bidding in auctions. This tool is a bit under the radar, even amongst domainers. The Fresh Drop tool is free to use for Go Daddy Auctions, what it does is it scans through upcoming expiring domains (their PRO subscription membership lets you scan SnapNames, Name Jet, Pool etc. as well as Go Daddy)
(expiring domain names filtered on the number of .edu back links)
My tip for Fresh Drop is to have a good look at the column headers, notice that you can filter domain names on their Age, Dmoz, .Edu and .Gov and lots more. I love this! My other tip is to familiarise yourself with the filters on the right hand menu. Check it out on: http://www.freshdrop.net
Enjoy... and I would love to hear your comments about your experience from buying expiring domain names.
Yahoo not very Christmassy
This morning I did an interesting and funny discovery when searching for Google on Yahoo.com.
Yahoo is telling people to "please stay with us - pretty please - we can do better - don't go!". When searching for Google or MSN this comes up. Have a look for yourself below. Not very Christmassy of Yahoo.
The "You could go to Google or..." message only come up when using Yahoo US and both Google and MSN are targeted.
Merry Christmas everyone!!
Yahoo is telling people to "please stay with us - pretty please - we can do better - don't go!". When searching for Google or MSN this comes up. Have a look for yourself below. Not very Christmassy of Yahoo.
The "You could go to Google or..." message only come up when using Yahoo US and both Google and MSN are targeted.
Merry Christmas everyone!!
How to find available domain names - containing keywords people search for?
Alright folks, my first blog post. Be nice please. I thought I would write a simple guide on how you can find available domain names to register containing keywords people search for on Google. This is a really simple guide how to register keyword rich domain names getting organic traffic. Find and register keyword rich domain names to use for landing pages, link building or 301 redirects.
There are only two tools we will use here; 1. the Google AdWords keyword tool and 2. a bulk whois checker. Google AdWords keyword tool is a great tool in many ways. We will use it here for finding domain names with keywords people search for. This is how you do it.
• Go to Google AdWords keyword tool, https://AdWords.google.com/selec/KeywordToolExternal
• Pick the keyword or keywords which you are interested in. I will pick the keyword "laptops". This keyword is quite competitive and probably isn't the best example but I am pretty sure Google will provide us with a couple of domain name ideas containing the keyword "Laptops".
• Make sure that the "use synonyms" box is ticked. We want Google to give us synonyms on our keyword(s). Then hit "Get keyword ideas".
• Filter the results on Exact matches (Broad is fine too but exact is.... Exact)
• Scroll down and click on "download all keywords" and choose text format as the output. Or you can manually add each and every keyword. But I prefer to go with the bulk approach.
• Copy and paste the keyword list into a blank word or notepad document. Then use the find and replace function to remove the [ & ] characters.
• Now you got your list of keywords, keywords containing "laptop" and keywords people search for on Google.
• Next step is to go to a bulk whois tool, the whois will tell us which domain names are available and which domain names are already registered and who owns them.
• Moniker bulk whois is one of the best ones, lets you search for 500 domain names at once (however nowadays it requires you to register but registering is an easy thing). Head over to http://www.moniker.com/domains/batch_reg.jsp. There are other bulk whois tools as well, http://www.domaintools.com/bulk-check is another ok one.
• Copy the list of up to 500 keywords (now without the [ & ] characters) and don't worry about adding a .com, .co.uk extension into the search box and hit search. Before you hit Search you can filter on preferred domain name extension, if you only want .com and or co.uk etc. Hit Search.
• Whois will tell you which domain names are available to register. Our keyword "laptops" don't give us that many available domain names to choose from. But there are a few available ones (at the moment of writing that is).
• Of the available domain names we found, mostpopularlaptop.com "most powerful laptop" gets 1000 exact searches on Google every month and bestbudgetlaptop.com "best budget laptop" gets 590 exact searches on Google every month.
• That's it really. Play around with your keywords and when you find your gem(s) then head over to your preferred domain name registry and register your new domain name!
There are only two tools we will use here; 1. the Google AdWords keyword tool and 2. a bulk whois checker. Google AdWords keyword tool is a great tool in many ways. We will use it here for finding domain names with keywords people search for. This is how you do it.
• Go to Google AdWords keyword tool, https://AdWords.google.com/selec/KeywordToolExternal
• Pick the keyword or keywords which you are interested in. I will pick the keyword "laptops". This keyword is quite competitive and probably isn't the best example but I am pretty sure Google will provide us with a couple of domain name ideas containing the keyword "Laptops".
• Make sure that the "use synonyms" box is ticked. We want Google to give us synonyms on our keyword(s). Then hit "Get keyword ideas".
• Filter the results on Exact matches (Broad is fine too but exact is.... Exact)
• Scroll down and click on "download all keywords" and choose text format as the output. Or you can manually add each and every keyword. But I prefer to go with the bulk approach.
• Copy and paste the keyword list into a blank word or notepad document. Then use the find and replace function to remove the [ & ] characters.
• Now you got your list of keywords, keywords containing "laptop" and keywords people search for on Google.
• Next step is to go to a bulk whois tool, the whois will tell us which domain names are available and which domain names are already registered and who owns them.
• Moniker bulk whois is one of the best ones, lets you search for 500 domain names at once (however nowadays it requires you to register but registering is an easy thing). Head over to http://www.moniker.com/domains/batch_reg.jsp. There are other bulk whois tools as well, http://www.domaintools.com/bulk-check is another ok one.
• Copy the list of up to 500 keywords (now without the [ & ] characters) and don't worry about adding a .com, .co.uk extension into the search box and hit search. Before you hit Search you can filter on preferred domain name extension, if you only want .com and or co.uk etc. Hit Search.
• Whois will tell you which domain names are available to register. Our keyword "laptops" don't give us that many available domain names to choose from. But there are a few available ones (at the moment of writing that is).
• Of the available domain names we found, mostpopularlaptop.com "most powerful laptop" gets 1000 exact searches on Google every month and bestbudgetlaptop.com "best budget laptop" gets 590 exact searches on Google every month.
• That's it really. Play around with your keywords and when you find your gem(s) then head over to your preferred domain name registry and register your new domain name!
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