Once upon a time, in cyber space, a lone spidercrawled the world wide web. It crawled the web in order to find the most relevant content to feed to the enormous and  knowledge hungry  Googlesaurus. The gigantic Googlesaurus was getting more and more picky about the web pages it would eat, if it wasn't exactly to the Googlesaurus taste he would simply spit it out to its supplementary index, where it was lost forever.

The people who wrote the website content, needed the little spider to find their web pages.  And more importantly;  needed the spider to feed the content to the Googlesaurus . The struggle to know exactly what the Googlesaurus wanted from day to day got harder and harder.

But there were chosen once, looming in the darkness,  who understood the Googlesaurus.  The chosen ones had the capability of miraculously knowing what the Googlesaurus wanted, and needed to get bigger and stronger. These chosen ones were called:

SEOs- "the knights of the web".