Lisa Ditlefsen
Title: Head of Search
Age: 30
Hometown:Trondheim, Norway
Email:lisa.ditlefsen@baseonegroup.co.uk
Tel: 020 8943 9999
Personal Blog/Website:http://www.seo-chicks.com/
LinkedIn:www.linkedin.com/in/lisaditlefsen
Twitter:http://twitter.com/lisaditlefsen
Interviews and Articles:
Interview with Lisa on Search Cowboys SEO Roadshow series
Interview with Lisa Ditlefsen on Search Marketing Gurus
Interview with Lisa on Site Visiblity Blog
Video Interview with Lisa Ditlefsen at SMX London 2007
Blackberry Award Win Article on B2B Marketing website
Interview with Lisa on TheGlasshammer.com
Previous Speaking engagements:
4th November 2008,SMX London (European Search Marketing Challenges Panel)
Sep 2008 - Chinwag Live Event (Search Vs Recommendation)
Feb 2008 – Search Engine Strategies (Keyword Research)
Dec 2007 - B2B Marketing Great Debate Panel - SEO vs pay-per-click
Nov 2007 – SMX London (Leveraging Social Media session & Search in B2B_
Bio: Lisa is the Head of Search at Base One, which she set up after returning from maternity leave in 2005. She is truly dedicated and slightly crazy about Search Engine Marketing. In 2007, Lisa won "B2B Newcomer of the Year" at the B2B Marketing Awards 2007. This year (May 2008) she won "Best Use of Technology by Under 30-Year-Old Woman" at the Blackberry Women & Technology Awards.
Lisa speaks regularly at Search Industry conferences such as Search Engine Strategies (SES) and Search Marketing Expo (SMX) and contributes regularly to publications offline and online. In 2007 Lisa set up and founded the SEO Chicks blog, which has had great success in the Search Community. Even her fiance works in search. In fact, don’t be surprised if her next child has the middle name “Google”.
Character Traits: Headstrong, honest, bubbly, passionate and slightly scary.
Likes: Gadgets, movies, the radio, clean sheets, laughing, geeky jokes, search engines, stand up comedy, Puchinos Breakfast, straight-talking people, olives and wine, storytime with my daughter
Dislikes: Yahoo’s PPC platform (Panama), pink gadgets, football, Macs, people that don’t say what they mean
Commonly used word/phrase: "Excellent" “High Five”
Random fact: Lisa has a red belt in kick boxing